Products and Partner Companies that are using EyeX

Tobii provides portable and desk-standing eye trackers which are mostly utilized with their leading eye tracking analysis and visualization software called Tobii Studio.  Their products are used for three main purposes:  1)To test usability of online websites, games, softwares, mobile devices, and other physical objects, 2)For quantitative research of behavior in various fields and 3)Further developing and customizing their eye tracking technology to enhance users’ experience from particular services or products. 



Tobii Glasses 2

Their off-the-shelf eye trackers are the Tobii Glasses, X60, X120, X2-30, X2-60, TX300, T60, T120 and T60XL.  The Tobii Glasses 2 is a wearable eye tracking tool that shows exactly what a person is looking at in real time as she or he moves freely in a shop, a restaurant or any real-world environment, therefore it is suitable for studies of social interaction and behavior in natural settings.  It is ideal for in-store shopper research that may improve store planning and package design, driving and vehicle usability studies, mobile device testing, out-of-home advertising, TV advertising,  menu boards at restaurants, sports research, sports psychology, simulators, control panels and training evaluation.  Tobii X2-60 and X2-30 are small snap on tools  used for screen-based research that eye track websites and ads directly on computers or screens such as ATMs and ticket machines.  The other products are stand-alone units that allow large head movements and offer higher tracking frequency for studies that require finer-gaze detail data of real-world flat surfaces or scenes.

 

Morae TechSmith

     Morae is using Tobii Eyex as a plug-in to enhance one of their services, which is the Software& Web Users Experience Testing system.  By combining actions of the user, which will be recorded by the software Morae Recorder, with the gaze trail of the user, which will be captured by the Tobii eye tracker, researchers will gather more data that will lead to further insights about user behavior and usability.

 

To know more about Morae TechSmith, click here: http://www.techsmith.com/morae.html

 

 Pizza Hut

     Pizza Hut and Tobii Technology have been developing an eye-tracking menu for which they call the "world's first subconscious menu" in the past 6 months.  This new digital menu will be implemented in the U.K. Customers will be ordering their pizzas with a tablet installed with the eye tracking application.  No speaking is required when making your order, all you have to do is follow the Pizza Hut logo with your eyes so the menu can recognize your eye movement.  From there, you'll see a grid of 20 potential toppings on the screen.  "In exactly 2.5 seconds, the subconscious menu knows which ingredients your mind and eyes have been looking at longest".  However, if you are not satisfied with the selection, you can simply glance at the re-start button to start the process again.

    

Ubisoft

     Ubisoft has just released their PC version of Assassin's Creed Rogue in March, 2015. The new game will have support for the Tobii EyeX Controller and SteelSeries Sentry, wich means that the games support eye-tracking inputs.  Tobii Technology said that this will be the world's first AAA games to integrate eye tracking as a component of gameplay.  Although eye tracking may sound similar to the Oculus Rift virtual reality headset, the two technologies offer very different experiences. The Oculus Rift lets players step into virtual worlds and it tracks head movements so that they can look around seamlessly as they would in real life. Eye tracking can be considered another add-on to games like rumbling in controllers or programmable buttons in a mouse.  The eye-tracking device would have to be attached to your monitor. You will be able to easily switch back-and-forth between the eye-tracker and the mouse to look around the open world. When the player looks left or right, the Sentry detects the eye movements and pans the scene camera in that direction. The screen automatically centers based on what you are looking at. And the game pauses when you look away from the screen and resumes when you return.