What is it?

Who?

 Have you ever wanted to control something just by looking at it? Buy something without saying a word? A company called Tobii is the leading company when it comes to eye tracking innovative technology helping the world advance with retinal scanning technology to create a more interactive and innovating world. 

What?

 The Tobii EyeX is an eye-tracking device used to enhance various aspects of your daily life. This technology is not only a huge stepping-stone for gaming but also for a number of different industries such as the restaurant business. Tobii EyeX was created to assist with application software and gaming, where retinal eye tracking would allow a more efficient and an entirely new experience for users. 

Why?

Tobii isn’t just a company that develops this software for gaming and applications, but it also has separate divisions that focus on different perspectives. For example, Tobii has created a pair of eye tracking glasses that allows users to “capture spontaneous responses that are unfiltered from the conscious mind”. This is ideal for: shoppers looking for different products, driving assistance, restaurant menus, navigation, sports research, and many more uses. This allows researchers to capture the true objectives and insights of how humans behave